Winning World Cup Advertising Strategy

For the first time ever, this year’s FIFA World Cup takes place during the holiday season, between Nov. 20th and Dec. 18th. With 5 billion viewers expected to tune in, advertisers will need to balance festive campaigns with World Cup promotions. High demand for holiday ad space could push up media costs, sales in categories like festive food and drink will happen earlier and the progression of national teams throughout the tournament will hugely impact consumer spending.

MediaMath is here to help you reach consumers on all channels at all stages of the funnel throughout both the World Cup and the holidays with:

• Omnichannel data and contextual segments: Reach your ideal prospects and re-engage your best customers at scale using MediaMath’s audience and contextual suite of targeting solutions.
• Quality inventory across channels: Tap into quality, brand-safe inventory on audio, DOOH, CTV, native, social display and more from across our transparent supply ecosystem.
• Marketplaces specific to World Cup audiences: Access over 1 trillion bid opportunities per month across MediaMath markets including gambling, alcohol, performance, brand engagement and viewability.